Thursday, May 26, 2011

Why do most CRM projects fail?

CRM fails because most CRM solutions take the user out of outlook. Sure most programs say "we sync with outlook", but that becomes a problem with in it self. The solution is to manage your pipeline and your customers in outlook. Avidian make a fantastic CRM solution that runs inside of outlook. If you can use outlook you can use Avidian prophet.

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