It is amazing at how many websites are out there that have no correlation to the company’s business strategy.
A website should contribute to the marketing goals of a company and should be measured by the same R.O.I. scale as any other part of the business. If your designer has not asked you about your companies business strategy, and builds a site on what he/she thinks will look good, because the logo changes colour or the menu items look “cool” then it is time to get another designer. Linking your website and your business strategy is a complex process that requires the help of a marketing and sales specialist.
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